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Market Voice

Market Voice

Mythbusting: Five CMO misconceptions when building an owned media programme, turning marketing from cost centre to revenue powerhouse

By Sonder’s Jonathan Hopkins & Harrods Media pioneer Guy Cheston | Partner Content

12 July 2022 3 min read

By Sonder’s Jonathan Hopkins & Harrods Media pioneer Guy Cheston | Partner Content -

12 July 2022 3 min read

News

News

Sparro swoops for short form social content shop Jack Nimble

By Sam Buckingham-Jones - Senior Writer

29 November 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

29 November 2021 3 min read

Market Voice

Market Voice

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

News

By Josh McDonnell - Senior Writer

30 August 2021 1 min read

Market Voice

Market Voice

2021’s most valuable brand-owned media channel might surprise you (hint: it’s not social or the web)

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read

News

News

Concrete Playground announces new leadership team

By Sam Buckingham-Jones - Senior Writer

7 July 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

7 July 2021 2 min read

News

By Josh McDonnell - Senior Writer

2 June 2021 2 min read

Deep Dive

By Paul McIntyre & Brendan Coyne -

10 May 2021 9 min read

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